Made to be inherited.

Exceptional diamonds, set by hand in New York.

Shop bridal
A hand wearing a plain band, shown at actual sizeRound brilliant diamond

Start with a Diamond.

Every shape, GIA certified. Select a stone to buy on its own, or carry it into the ring builder.

Round brilliant

Build your own.

  • 01

    The stone

    Choose a GIA certified diamond, natural or lab grown, in any shape and carat.

  • 02

    The setting

    Solitaire, halo or pavé, in platinum or gold, made by our own jewelers for that exact stone.

  • 03

    The ring

    Sized, engraved if you like, and finished by hand. See it in person before it is yours.

Uniquely yours.
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Fine jewelry for every occasion.

Made by the same hands as our engagement rings. Diamonds and gold, for every day and for the days that deserve more.

Customer Reviews.

★★★★★
Google reviews
★★★★★

Very different, almost laid back energy compared to other shops in the Diamond District. We bought both of our rings together.

Jill M. · Google review
★★★★★

Took time. Answered questions. Yes, they want the sale, but they do not push, which makes for a positive buying experience.

Mitchell G. · Google review
★★★★★

I just had the diamond appraised and the appraiser was very impressed with the quality. An amazing price for a beautiful stone.

Ayesah H. · Google review
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3 generations of jewelry.

Our family has been in the jewelry business since 1980, and at 1200 6th Avenue since 1986, in the same booth we started in. Three generations later, every customer still hears the same words: welcome to the family. The best way to know us is in person: book a private appointment below, and the stones you want to see will be waiting when you arrive.

See our story
  • 1980Family in jewelry
  • 1986At this address
  • ThreeGenerations
  • FortyYears on 6th Avenue

The jeweler you'll come back to.

Book thirty minutes with us on 6th Avenue, in person or by video, and meet the people who will make your piece and look after it for life.

MoTuWeThFrSaSu
Choose a day
A private appointment